Back to work
XOXO AI — Visual Identity Concept
A self-initiated concept exploring what a pixel-based visual language could look like for a consumer AI product.
A personal exploration of visual identity for XOXO AI — built around a pixel grid system, typographic experimentation, and the idea that technology can feel warm and human.
The concept draws from early internet culture, digital noise, and rule-based design — pushing the brand into unorthodox territory while keeping it cohesive.
Identity system in motion
Pixel grid system — logotype
Brand applications — digital touchpoints
Visual identity — full system