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Brand Identity Visual Design Art Direction

Neve AI — Brand Identity

Defining a visual language for an AI startup built to feel human.

Developed the full brand identity for Neve AI from scratch — pixel-based logo system, campaign visuals, social presence, and digital touchpoints. The challenge was making a tech product feel warm and human without losing its edge. Every visual decision was built around a rule-based design system that could scale.

Brand in motion — identity system

Hello, Neve

Visual system in use

Campaign motion

Neve AI logo

Logotype — Neve®

Neve brand texture

Brand texture — organic visual language

Neve pixel characters
Neve social presence

Pixel character system · Social presence

Neve campaign poster

Campaign — "You'll feel it soon."

Neve campaign visual
Neve AI product interface

Campaign visual · Digital product touchpoint

Next project

Trenago — Brand Identity & Web Design