Trenago — Brand Identity & Web Design
Building a visual identity for an AI-powered triathlon coaching app.
Designed the full brand identity and website for Trenago — an AI-powered triathlon coaching app built for serious athletes. Created the visual system, UX structure, and all design assets prepared for development handoff. The challenge was making high-performance tech feel dynamic and human at the same time.
Context
Trenago needed a visual identity that could compete with established sports brands while feeling fresh and tech-forward. The brief was clear: design for serious athletes, not casual fitness users.
My Role
Covered end-to-end — brand identity, visual system, website UX, and Figma files ready for development handoff.
Logotype — Trenago
Brand poster — identity in use
Campaign visuals — 2026 · F20
Campaign — 2028 · F20
"Your triathlon coach in one app."
Brand applications — merch · mood direction